All About Leon

JW CantoPop Music Packaging and Video

Not long ago I shot a music packaging job for a CantoPop singer from Hong Kong named JW. I just saw the campaign is starting to go live so thought I would share.

JW, or Joey as I know her, is with A Music, the Hong Kong record label of CantoPop superstar Leon Lai. He’s married to a good friend of mine, the model/actress Gaile Lai, a super star in her own right. Gaile was acting as creative director on this job, and decided to fly in to Los Angeles for a couple days. We did a one day photo shoot, and one day of video work, some of the results you can see below. Make sure to watch the 2nd video so you can see how fast I can run backwards… Oh my, how’d that scene end up in there!!

You can also check out JW’s web page at to see a little more about her. Especially helpful if you read Cantonese.